278| Colleen & Riley Eyges: Mother/Daughter Founders of VELO Vodka velovodka.com
Why isn’t there a better vodka out there so that people aren’t train wrecks the next day? VELO Vodka is the solution for a new generation of vodka drinkers.
-Colleen & Riley Eyges
We’ve had many entrepreneurs on the show, but never a mother/daughter duo! Meet Colleen and Riley Eyges, founders of VELO Vodka www.velovodka.com. A single mom for decades, Colleen raised her daughter to be strong and independent. Their chemistry in this interview reflects what makes their partnership work: “The secret to my success is grit and determination, says Colleen. For Riley, it is being relentless.” Finally launched in August of 2021 after being forced to wait out the pandemic, the idea for creating a new kind of vodka was planted when the two met a waitress who was clearly hungover from partying the night before. Colleen started researching existing brands and found a hole that a new vodka could thrive in. Concocted at a local distillery in South Boston after 17 iterations, VELO Vodka is specially made to provide a super smooth and refreshing taste; plus, it’s corn-based, which makes it Gluten-free. Targeted toward women 21-55, it took six months to find a distributor, and today, the brand can be found in Massachusetts, New Hampshire, Rhode Island, and Connecticut. With over 600 accounts, including Total Wines, Whole Foods, and several Marriott and Hilton properties, VELO Vodka is growing by leaps and bounds, thanks to the belief that women love to support women-owned businesses. Says Colleen, “When I get up at 6:30 in the morning, the first thing I do is look at our sales reports from the night before, and very often, that news determines my mood for the day.” Yes, there have been obstacles for this mother/daughter duo, but they believe that there are lessons to be learned in both failure and success. Colleen and Riley will not stop until VELO Vodka is a household name. For 23 minutes of the kind of entrepreneurial advice you need to succeed, just hit that download button! @velovodka #entrepreneur #mother #daughter #thestorybehindhersuccess
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